TL;DR
Hyundai Motor Group has launched the 7th VH AWARD, expanding opportunities for media artists with increased grants, a new Honorary Mention category, and a partnership with Ars Electronica for online residencies. Applications open May 26, 2026.
Hyundai Motor Group has announced the opening of the 7th VH AWARD, a global platform supporting media artists of Asian descent through increased grants, new categories, and expanded residency opportunities, with applications now open until July 21, 2026.
The 7th VH AWARD, launched by Hyundai Motor Group, aims to elevate media artists engaged with Asian contexts. This edition introduces higher production grants for all finalists and a new Honorary Mention category, which offers broader recognition, global exposure, and access to an online residency program developed in partnership with Ars Electronica.
In June 2027, an international jury will select a Grand Prix winner to receive an additional $30,000 prize. The online residency provides five finalists with six months of mentorship, technical support, and peer exchange, including masterclasses with notable figures like Hito Steyerl and Daito Manabe. Works developed during the residency will be showcased at major international venues starting in 2027, including HEK in Basel, Ars Electronica Festival in Linz, Vision Hall in Yongin, and Singapore Art Week 2028.
Applications are accepted via the official VH AWARD website from May 26 to July 21, 2026. The award is open to individuals and collectives of Asian descent, based in Asia, or members of the Asian diaspora, working in screen-based audiovisual art, including video art, animation, games, and emerging media forms.
Expanded Support Elevates Asian Media Artists Globally
This expansion signifies Hyundai’s commitment to fostering innovative media art within Asian communities and increasing international visibility for Asian artists. The increased grants, new categories, and global exhibition opportunities aim to nurture emerging talent and diversify the voices represented in contemporary media art. The partnership with Ars Electronica further enhances the professional development and exposure of participating artists, contributing to the global dialogue on digital and media art practices.
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Previous VH AWARD Initiatives and Global Media Art Trends
The VH AWARD was established to promote media art rooted in Asian cultural and social contexts, with previous editions recognizing emerging talents and facilitating international exchanges. The partnership with Ars Electronica, a leading festival and platform for electronic and media arts, reflects a broader trend of integrating technological innovation with artistic practice. The award’s focus on online residencies and global exhibitions aligns with increasing digital engagement and international collaboration in contemporary art.
“The expanded features of the 7th VH AWARD demonstrate a significant step toward elevating Asian media artists on the global stage.”
— an anonymous researcher
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Details of the Online Residency and Exhibition Platforms
While the partnership with Ars Electronica and the planned exhibitions are confirmed, specific details about the selection process for residency participants and the final exhibition formats are still being finalized. It is not yet clear how many artists will be selected for the residency or which platforms will host the final works beyond the announced venues.
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Application Process and Timeline for the 7th VH Award
Applicants can submit their entries from May 26 to July 21, 2026, through the official VH AWARD website. Following the submission deadline, a jury will review entries, with finalists announced later in 2026. The residency and exhibition programs are scheduled to take place in 2027, culminating in major international showcases and awards ceremony.
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Key Questions
Who is eligible to apply for the 7th VH AWARD?
The award is open to individuals and collectives of Asian descent, based in Asia, or members of the Asian diaspora working in screen-based audiovisual art, including video, animation, games, and emerging media.
What are the benefits of participating in the online residency?
Selected finalists will receive mentorship, technical support, peer exchange, and masterclasses with prominent media artists. Their works will also be showcased at major international venues in 2027.
When are the application deadlines?
Applications open on May 26, 2026, and close on July 21, 2026. Interested artists should submit their materials via the official VH AWARD website.
What is the prize for the Grand Prix winner?
The Grand Prix recipient will receive an additional $30,000 prize, alongside international recognition and exhibition opportunities.
How will the finalists be selected?
A jury of international experts will review submissions in 2026, selecting finalists for the residency and exhibition programs, with the winners announced in 2027.
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